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The Success of Made in Italy

The "Made in Italy" Industries

Made in Italy
What does “Made in Italy” represent for the international market nowadays ? Growth factor or brand recognition strategy ?


The friendly economic environment for medium and small sized companies was doubtless the consequence of the rapid economic growth of the North. Known as a hard working region, the North of Italy hosts an impressive amount of manufacturing companies organised in “Economic districts”  which are very competitive in the international market.


What does it still make survive these industries in this worldwide competitiveness ?


Italy adopted a strategic behaviour to respond to the threat of the globalisation and started an efficient competitive marketing communication : The Made in Italy which wants to underline three points: High Quality standards, Product Innovations, Optimised balance between tradition and technology.These factors are completely integrated of the strategy companies which are dealing abroad and consist of the success keys of the economic growth of Italy.

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